More: GreenWise products and stores add to Publix sustainable options "And while it's true that delivery is more popular in the most populated markets (of more than 1 million people), the insights reveal that pickup still captures a larger share of the orders in that market. "The point is pickup remains the more popular or preferred option for customers to use – whether compared to delivery or ship-to-home," he said.īy the way: Publix announces plans for first store in Kentucky And spending per order is significantly lower as compared to delivery and pickup. “COVID’s resurgence has clearly contributed to the August sales gain,” Bishop said in a press release. “While retailers don’t control the external market forces, such as the new wave of COVID cases that continued through August, they can choose how effectively their business is positioned to respond to the current circumstances that are disrupting their customers’ lives.”īishop said ship-to-home orders as of August generated just under one-third of all online grocery orders. The year-over-year sales gain was driven by a strong uptick in the number of Americans going online and using a pickup or delivery service to satisfy their essential grocery needs, according to Brick Meets Click partner David Bishop. Subscribers: Kroger is delivering groceries around Florida now.
Delivery, in which groceries are delivered to a home via specialized delivery services, much like Kroger Deliver, or Publix's use of Instacart.Ship-to-home, in which items are sent via parcel delivery service, much like Amazon does.The report breaks down three ways customers order food online: online grocery market generated $8.6 billion in sales during August. It could be too soon to determine whether the online business at grocery retailers, which grew during the recent COVID surge, will continue into next year as the pandemic is expected to wane.Īccording to a Brick Meets Click/Mercatus Grocery Shopping Survey, the overall U.S.
LAKELAND – As Publix and Kroger battle for more online sales, their efforts could be well timed. A report by industry analysts shows overall online grocery sales expanded 4.7% in August this year compared with a year ago. View Gallery: Supermarket no-no's: 20 signs you spend too much when grocery shopping
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